Friday, August 13, 2010

Metaphor.

First, what is Metaphor?
-a figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity


-A metaphor is an analogy between two objects or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels".-
http://en.wikipedia.org/wiki/Metaphor


Whats the different between Metaphor , Analogy and Simile?
A metaphor is a figure of speech that uses one thing to mean another and makes a comparison between the two. The key words here are “one thing to mean another.” So, when someone says “He’s become a shell of a man,” we know not to take this literally, even though it’s stated directly as if this person had actually lost his internal substance.

A simile compares two different things in order to create a new meaning. In this case, we are made explicitly aware that a comparison is being made due to the use of “like” or “as” (He’s like a shell of a man). For fun, the next time someone corrects you and says “That’s a simile, not a metaphor,” you can respond by letting them know that a simile is a type of metaphor, just like sarcasm is a type of irony. Resist the urge to be sarcastic in your delivery.

An analogy is comparable to metaphor and simile in that it shows how two different things are similar, but it’s a bit more complex. Rather than a figure of speech, an analogy is more of a logical argument. The presenter of an analogy will often demonstrate how two things are alike by pointing out shared characteristics, with the goal of showing that if two things are similar in some ways, they are similar in other ways as well.

Juxtaposition in real life

In my course ecspecially, that is Media Innovation, Juxtaposition is really important. As we will becoming a advertising designer, we must know how to delivery something differently, that can touch the people, or attract the people to the product.

So, that is great to discuss, how we can use the juxtaposition into the art.
By the way, this is the great example, of how a artist use juxtaposition in his art.

http://www.designobserver.com/media/pdf/Patterns_of_As_1319.pdf

To me, juxtaposition make the artworks become more "life". I dont know how to describe. Lets say the film without comparison, without metaphore, seriously it will become the sucks movie to watch. Same with artworks, it need something to make people to feel it alive. Isnt it?

This is the a example of ad that using the concept:



This one, is a example of juxtaposition concept on architecture.


A photo essay by Camilo Jose Vergaga in Camden, New Jersey, explores the stark juxtaposition of living architecture and deserted buildings.

Juxtaposition

Juxtaposition is placing two variables side by side to compare and contrast their similarities or differences. It is used as popular approach in creative process.

There are two types of juxtaposition, literary and random juxtaposition.

In other words, many designers use Juxtaposition in their artwork to show contrast and to seek the target audience.

Photographers also use juxtaposition to bring balance to their photos.

Many literary works also use juxtaposition to further the plot and provide a sense of context to the events that occur.

Filmmakers juxtapose different forms of media in their films, such as pictures and music, to create images the viewer will not forget.

Examples of film that use juxtaposition is "A Clock Orange"


http://www.imdb.com/title/tt0066921/. The song "Singin' in the Rain" is played over a scene featuring violent rape.The contrast between the upbeat song and the sinister images creates a very memorable image for the viewer.

The video can be view here.

http://www.youtube.com/watch?v=QuMrOWtQKNI&feature=related

I cant embed the video to this post as the account user doesnt allowed to do it.

So thats the example of Juxtaposition that I understand.