Juxtaposition in real life

In my course ecspecially, that is Media Innovation, Juxtaposition is really important. As we will becoming a advertising designer, we must know how to delivery something differently, that can touch the people, or attract the people to the product.

So, that is great to discuss, how we can use the juxtaposition into the art.
By the way, this is the great example, of how a artist use juxtaposition in his art.

http://www.designobserver.com/media/pdf/Patterns_of_As_1319.pdf

To me, juxtaposition make the artworks become more "life". I dont know how to describe. Lets say the film without comparison, without metaphore, seriously it will become the sucks movie to watch. Same with artworks, it need something to make people to feel it alive. Isnt it?

This is the a example of ad that using the concept:



This one, is a example of juxtaposition concept on architecture.


A photo essay by Camilo Jose Vergaga in Camden, New Jersey, explores the stark juxtaposition of living architecture and deserted buildings.